In a way, the enormous success of Duke Dumont has somewhat slipped under the radar. So unassuming is Adam George Dyment, that it’s easy to forget he played one of the most pivotal roles in making UK deep house the thundering global juggernaut it is today. When his single ‘Need U 100%’ soared straight to number 1 in March 2013, it became the first UK house track to do so in over a decade, reaching Gold certification, and opening up a gap in the British music consciousness for deep house to really prosper on a massive scale. It’s fair to say that the success of “Need U 100%” blew open a void for other deep house acts like Route 94 and Gorgon City to fill, transcending so many from club favourites to serious chart contenders.
At Coachella this year, Dumont put this prospective album material to the test - performing a 60 minute live set of all original work to a crowd that swelled from 3,000 to 25,000 during his show. “I was between 2 EDM acts, so I was a little scared,” he admits. “When you are performing music at a live level, things can get very competitive. Is the act before you going to be more aggressive, louder, are their lights going to be bigger and better? The thing a lot of people lose in that respect is that music should have a lot of emotion to it. It should be heartfelt. It should trigger something. I put most of the songs from the album into that set, so it all hinged on my stuff. This was no DJ set. And I felt proud when it really captured the crowd’s attention.”
With his eyes set on some huge UK shows, and massive forthcoming collaborations, Harrow-born Adam George Dyment looks set to play a huge role in the way UK pop music continues to shift ever further into new realms, just like an early noughties Timbaland did for the US or a recent Pharrell has done for the world. Still, he remains unnervingly grounded: “I don’t necessarily want to be the biggest DJ or biggest act in the world, but I certainly want to be one of the best.”
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